Recognize the market is fluid

Fail to acknowledge changes in
the market

Are not attached to a specific price

Believe there is only one acceptable
price for their home

Recognize that a list price can’t be
based on the assessed value, what they
paid, or how much they invested

Fail to recognize that the market
dictates price

Position their home as the best value
among its peers

Price their home equal to
their peers

Accept the buyers as the ultimate
judge of value

Dismiss the opinion of buyers

Can emotionally let go

Are unable to detach

See their house as product

See a house as their home

Make more money in the long run

Make less money in the long run