The Magic of Getting Your Home SOLD
Getting your home sold is challenging. And it has never been more challenging than right now. Yet almost every week a home will be sold in our community. Why? What is the magic that home possessed that the others did not?
PRICE and CONDITION period!
Buyers shop for homes by benchmarking and comparing homes to each other. Therefore your home is constantly in competition with other homes. In other words this market is like a price war and beauty contest all rolled into one. The playing field shifts every time a new home comes on the market and another is sold. The home that sells is the one that represents the BEST VALUE among its competitive peers at the moment. What is value? It’s the balance of what you get for what you pay.
Simply put, a home must be sharply priced and in excellent condition to capture the attention of a buyer. If not, they have many other homes to choose from. No amount of advertising, negotiating, or smooth talking will overcome a home that isn’t priced competitively and shows beautifully from the first day it’s on the market. Gimmicks like baking cookies before showings aren’t going to cause a buyer to pay more than current market price. The truth is, there is no magic.
Buyers don’t care what you paid for the house, how much you spent to update, or what you need to get out of it. Pricing based on your need is almost always a recipe for making less money. The key to success is to always ask a simple question,
“How do we compare?”
In this difficult market, the key to getting sold is to be either better than your competition at the same price; or the same as your competition at a better price. That’s how you become the best value.
If we can fairly and objectively say that we are the best value, then your home will be the next one to sell!
Posted By:
Essam Elsafy
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